Creating change is inescapably tied to a shared vision. People can’t keep their eyes on the prize, if they don’t know what the prize is. A common notion of what the future should look like, however, is not enough.
Visionary concepts can be abstract (“We see a world where everybody . . .”). Change is social and shared, but above all else, change is personal. The key to a vision being a motivator for action, is for each individual to see themselves in that future.
One of the reasons why I am an advocate for Asset Based Community Development (ABCD), is that at its core, ABCD mobilizes people based on what they care about the most, and how their personal talents can best contribute to positive change. A group, a community, a movement, is made up of individuals with both broader common interests, and specific self-interest. Don’t just rally around the abstract and the generalized. Ask people to put themselves in the future being created.