Community Outreach vs Community Engagement

“The organizer dedicated to changing the life of a particular community must first rub raw the resentments of the people of the community.”
– Saul Alinsky

community outreach vs community engagement

Here are a few quick thoughts on these differences as they relate to leading social change.

  • There is a role for both outreach, and for engagement when organizing for change.
  • Community engagement should happen early, and often. Its goal is organizing to act in support of achieving your desired change.
  • Community outreach is a function of communicating to engaged partners, or gathering information or data from them.
  • Outreach defines the community (audience) it is intended to reach.
  • Engagement can create self-defined communities (affinity groups).
  • Community engagement is formative. It thrives on both diversity, and inclusion.
Read more about this distinction at buildthefield.org.

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